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Dell first came onto the computer scene, offering an innovative twist on the usual method of selling PCs. Instead of selling only out of the box PCs, like most manufacturers, Dell built its computers to order. One of the most popular was a desktop PC, the Dell Dimension. Unlike some previous models, it was specifically targeted to the home PC market. In the middle of 1997, the Dimension was replaced by the Dell Inspiron series. Its incarnations so far include the Dell Inspiron 530, 530s, 531 and 531s. The s after the name denotes that this computer model is a “slim” style, and has a small footprint ideal for computer setups in a relatively limited amount of space.
With the runaway sales of the ASUS PC 7″ model last year, lots of computer manufacturers have been scrambling to keep up with demand. While the initial wave of these diminutive devises, from such manufacturers as ASUS, Acer, and MSI, caught on like wildfire, it left some established manufacturers in the lurch. Many see these new laptops as the Volkswagon Beetles of small computers. Not since the hobbyist computers of the 1980s and 1990s has a computer been so customizable.
Dell, Inc., based in Texas and currently employing 88,000 people worldwide, has been flourishing since the 1980s. While product branding and advertising slogans are part-and-parcel of any international company, no one expected the success and lasting recognition of the “Gotta Get A Dell” ad. Recently, Dell computers’ sales through QVC and their own website have [...]
