The Pros and Cons of Using Subdomains

Some businesses are concerned that if they use subdomains they won’t get the attention they deserve through the search engines, or that the site overall will not present the right look. Let’s check the facts on subdomains.

The definition of a subdomain is a secondary or substitute domain plateau. A regular domain looks as follows: www.domain.com. A sub domain looks like this http://subdomain.domain.com. The difference is that www is not at the front of subdomains.

Subdomains have a good efficiency rating. Search engine spiders don’t have a specific ranking system to tell the difference between a regular domain and a subdomain. If your site has the correct SEO keywords and is optimized, it doesn’t matter if you have a subdomain or a regular domain name.

We will act like there are a lot of categories on your site. Should you make a submission to a search engine, you might submit every subdomain in its unique category yet obtain a nice ranking nonetheless.

Each subdomain would be looked at by search engines as a new site with its own index or home page. You may want to try creating subfolders on the subdomain to get around this so that search engines can read the folder as one set of site information.

Some are concerned that if the main domain is prohibited that their subdomain will be shut down as well. A banned main domain will have an effect on the subdomain. This usually happens when a domain is used for something other than its original intent, like putting adult material on a site when that purpose was not in the agreement.

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To repeat, there isn’t a problem with utilizing a subdomain. If you wish to establish every subdomain as a unique entity, go right ahead. Get a main domain to use as a certified landing page.

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